10 Criteria for Selecting an Auctioneer




I recently spent a week at the University of Indiana in Bloomington taking some courses for my CAI (Certified Auctioneers Institute) designation. One of the instructors was John Hamilton. John taught on the subject of Negotiating Skills. It was a subject any sales person would have benefited by attending.

Since John was speaking mainly to auctioneers across the country, I want to outline to you his ten criteria points he presented, for consumers to think about when selecting an auctioneer. Here they are:

  1. Has extensive auction experience in the local marketplace along with significant expertise and product knowledge.
  2. Dedicated to the profession as evidenced by the completion of advanced coursework and earning professional designations.
  3. Has developed an extensive client base and significant marketing outreach.
  4. Integrates technology and systems into their business activity and practices.
  5.  Can provide a customized written marketing plan that assures results oriented performance                  and value added service.
  6. Can share references and testimonials from past clients and customers verifying a track record of service satisfaction.
  7. Has a reputation for integrity, honesty and fairness.
  8. Has demonstrated a full time commitment to the auction profession and associated fields.
  9. Can assemble, activate and coordinate event resources including staging, staff, equipment, record systems and accounting.
  10. Will candidly and professionally communicate today’s market realities and provide a full return on investment.

Thanks for the great information John. John has written a book Keep Negotiating. You can find it on Amazon.com.

Need to talk with a professional auctioneer and real estate broker, give us a call at 252-257-4822.

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