Working With Seniors


As I grow older, it seems my clientele is getting older too. Yet, the calls are not necessarily from the older folks but many from the children who have elder parents that need to downsize.

Yet today’s seniors are changing the face of retirement living. My vision of a senior used to be someone left in a retirement community wearing their housecoat and slippers as they rocked away their Golden Years. That wasn’t and still isn’t,  reality.

I had to forget everything I thought I knew about senior retirement living as the new generation of Baby Boomers (which includes me) are giving a completely revamped definition to “rocking” as it pertains to aging.

Previous generations of seniors seemed relegated to a limited choice in maintaining an active lifestyle after retirement, but today’s Boomers are less likely to age gracefully or quietly. They instead are seeking alternative solutions to senior living environments. Today’s older adults are vibrant, living longer and more  involved in the decision making process concerning their finances and their future.

Think about this for a moment. For seniors born in 1940, among many other things, there was no:

  • Jet aircraft travel. TWA didn’t begin intercontinental routes until 1946.
  • Cell phone or direct long-distance (or overseas) service.
  • Television, either color or satellite. (There were no satellites.)
  • Internet or email.

But what about today? Walk into any restaurant or shopping center today and you will see seniors with their cell phones. I know many seniors who have designated an area in their home where the lap top or note pad are used consistently. Rather than read a newspaper or watch TV, they get their news online.

These days, they don’t just have an email account, but they are searching on Google or browsing Facebook,  newsfeeds, and watching YouTube. Many are watching movies via Hulu or Netflix from their computers.

A recent report by Nielsen in collaboration with BoomAgers, shows that in five years, 50% of the U.S. population will be 50+. Born before 1965, the baby boomer and senior consumers spend close to 50% of all Consumer Packaged Goods (CPG) . This is a market that cannot be ignored.

As a Real Estate Broker and Auctioneer, we try ad assist the senior market with the many decisions and options  they will face as they reach retirement age and plan for what lies ahead. That is why we formed our Senior Move Management Company to assist with these needs.

For more information, give us a call at 252-257-4822.

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